Concept notes: The 'Desh Ke Mentor' campaign is a significant initiative by the Delhi government aimed at promoting mentorship and guidance for the youth. The appointment of a brand ambassador for such campaigns is a strategic move to leverage the celebrity's influence and reach to spread the campaign's message effectively. In this case, Sonu Sood, a well-known actor and philanthropist, was chosen for his public image and active involvement in social causes.
Explanation: The 'Desh Ke Mentor' campaign is a significant initiative launched by the Delhi government to promote mentorship and guidance for the youth. The appointment of a brand ambassador for such campaigns is a strategic move to leverage the celebrity's influence and reach to spread the campaign's message effectively. In this case, Sonu Sood, a well-known actor and philanthropist, was chosen for his public image and active involvement in social causes.
Sonu Sood is a prominent figure in the Indian film industry and is known for his philanthropic activities, including his efforts during the COVID-19 pandemic to provide food and shelter to those in need. His public image as a mentor and his active engagement in social causes make him a suitable choice for the role of brand ambassador for the 'Desh Ke Mentor' campaign. The campaign aims to inspire and guide the youth by providing them with role models and mentors who can offer advice and support.
It is important to note that the appointment of a brand ambassador for a campaign like 'Desh Ke Mentor' is not based solely on the popularity of the celebrity but also on their alignment with the campaign's goals and values. In this case, Sonu Sood's public image and his active involvement in social causes make him a fitting choice for the role.
Understanding the context of such appointments is crucial for students preparing for competitive examinations, as questions related to current affairs and government initiatives are common. It is essential to stay updated with such information to perform well in examinations that test knowledge of Delhi's government initiatives and current affairs.