Explanations:The question asks about a recent partnership between OYO, a well-known hotel chain, and a long-running reality show in India. To understand the context, it is important to know the history and significance of reality shows in the Indian entertainment industry.
MTV Roadies, which began in 2002, is the longest-running reality show in India. It has been a significant part of the Indian entertainment landscape for over two decades, making it a recognizable and trusted brand. The show involves contestants traveling across India, facing various challenges, and competing for a prize. Its longevity and popularity make it a valuable partner for brands looking to increase their visibility and connect with a wide audience.
OYO, as a growing hospitality brand, has been expanding its reach through various partnerships and collaborations. Partnering with a long-running and well-known show like MTV Roadies can help OYO to reach a broader audience and enhance its brand image. This partnership likely involves promotional activities, sponsorships, and possibly integrating OYO's services into the show's content.
It is important to note that while other reality shows like Bigg Boss, Splitsvilla, and Indian Idol are also popular, they do not have the same longevity as MTV Roadies. Therefore, the correct answer is that OYO has partnered with MTV Roadies, the longest-running reality show in India.